philosophy
My name is Amanda Grutza, and I believe that every individual has the capacity to learn and achieve anything, as long as they are provided with the right support and opportunities. This applies to mastering complex industry-level software, adopting emerging technologies, or navigating new business challenges. People have an incredible ability to innovate, create, and explore when they are met where they are, and with a little trust and guidance, they have the potential to significantly impact their own lives and the broader community. I transitioned into business and technology roles from a background in education, where my passion for teaching and learning was ignited. I’ve never viewed myself strictly as a business professional or an educator, but rather as an advocate for human potential. Growing up in New York City’s public school system, I saw firsthand how individuals who didn’t fit the traditional mold could be overlooked. This experience fueled my commitment to creating environments where everyone can thrive. Our current business and educational models are often rigid and outdated, stifling creativity and independent thought. These systems can inhibit innovation and limit individual potential. However, I believe we are on the brink of a revolution in both fields. We can design organizations and educational systems that are centered around the individual, focusing on personalized learning, relevant projects, and mastery-based progression. By meeting people where they are, rather than forcing them into a one-size-fits-all approach, we can unlock their full potential. As leaders and advocates, we no longer need to adhere to archaic systems that perpetuate a narrow path to success. Instead, our organizations should be designed to be human-centered, with an emphasis on mastery, innovation, and individualized support. It's time to recognize individuals as the unique and capable humans they are, full of curiosity, passion, and the ability to experience both highs and lows. When we empower individuals to build their agency and engage in healthy risk-taking, they push themselves to achieve remarkable things. This approach creates lifelong learners and innovators who can implement tangible and impactful changes in the world around them.
experience
Director of Technology
As the Director of Digital & Technology at Bubble Skincare, I lead the development and execution of comprehensive digital marketing strategies across multiple platforms, including Google Ads, Meta, SEO, and Klaviyo. I oversee the creation of impactful marketing campaigns in collaboration with high-profile partners such as TikTok and Disney, which have driven significant sales growth and enhanced our brand presence. I also manage our e-commerce operations, optimizing the customer experience and streamlining backend processes using advanced tools like Shopify Pro and Celigo. My role includes implementing sophisticated fraud prevention measures and improving shipping efficiency, all aimed at maximizing our digital footprint and operational effectiveness.
Lead Classroom Teacher
Facilitated student-centered learning experiences by designing and implementing engaging, real-world projects that integrated multiple subjects. I collaborated with colleagues to develop interdisciplinary curricula, fostered critical thinking and problem-solving skills, and assessed student progress through authentic performance tasks.
Professional Development Coordinator & Fab Lab/Makerspace Design
Consulted on makerspace creation for schools, nonprofits, and community centers; crafted tailored space, inventory, curriculum, and implementation based on client needs.
Digital Marketing Specialist
In my role as Digital & Marketing Specialist at Including You, I enhanced the organization’s online visibility and presence through strategic web design and digital content curation. I played a key role in fundraising efforts, helping to secure over $40,000 for technological initiatives that addressed the digital divide by providing over 1,000 laptops to students in need. I managed media outreach campaigns, securing coverage on major outlets such as NY1, Fox News, and The Huffington Post. Additionally, I supported the founder's recognition with prestigious awards, furthering the organization's mission and impact.
Professional Development Specialist
Created and facilitated professional development programs for K-12 and STEM teachers; focused on technology, CAD, and digital literacy; conducted workshops on Arduino microcontrollers.
Technology / STEM Consultant
Advised on community service and technology-based projects, including digital media, robotics, social media, and design thinking.
Director of Innovation
Led development and implementation of cutting-edge programming and curriculum in computational thinking, digital literacy, and design education; provided professional development opportunities for staff; designed and maintained Innovation Lab; established community partnerships with industry leaders.
Curriculum Developer and Facilitator
Provided comprehensive STEM education to students from diverse backgrounds; integrated culturally responsive teaching strategies; taught critical thinking and problem-solving skills through engineering design method.
core skills
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E-Commerce
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Digital Marketing
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Cybersecurity
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Bridges in Mathematics
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Read, Write, Inc!
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Writing Revolution
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Reading A-Z
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Fountas & Pinell Assessment
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Responsive Classroom
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Zones of Regulation
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See
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MindUP